The Virginia Tech Helmet Study
A couple of findings from the recent Virginia Tech Helmet Lab study really stood out to me and I wanted to highlight them here. Something else that stood out was that these results were the first set of equestrian helmet ratings from their renowned Helmet Lab.
Marketing for the Equestrian World
Marketing to the equestrian audience requires an understanding of the unique challenges and opportunities that come with this niche community. Establishing trust, understanding the culture, and tapping into the emotional connection between rider and horse are all essential to successfully marketing to this audience.