How Tech will Transform the Horse World
Here are some possibilities that have recently opened my eyes to the true impact technology is having and will continue to have on our industry.
Announcing: The Marketing Strategy Workbook!
In this workbook, you will find practical exercises and step-by-step guides that will take you through the process of creating a basic yet comprehensive marketing plan that is tailored specifically to your business.
The Virginia Tech Helmet Study
A couple of findings from the recent Virginia Tech Helmet Lab study really stood out to me and I wanted to highlight them here. Something else that stood out was that these results were the first set of equestrian helmet ratings from their renowned Helmet Lab.
Marketing for the Equestrian World
Marketing to the equestrian audience requires an understanding of the unique challenges and opportunities that come with this niche community. Establishing trust, understanding the culture, and tapping into the emotional connection between rider and horse are all essential to successfully marketing to this audience.
Working with an Equestrian Sports Psychologist
Working with an equestrian sports psychologist can be an incredibly valuable experience for riders looking to improve their performance, build confidence, and overcome mental obstacles.